LOVO Chocolate - Brand Development & Marketing Plan

For this case study, I developed a comprehensive branding and marketing plan for LOVO Chocolate, a premium chocolate brand launching in the U.S. marketplace. The objective was to create a distinct and appealing visual identity that reflects the brand’s high-quality nature while resonating with chocolate lovers of all types.

The project included three design executions: graphic design for packaging, a photographic campaign, and 2 videos advertisement. For the packaging design, I worked with a provided image of LOVO’s packaging and applied similar elements from an alternative chocolate bar to ensure a cohesive aesthetic that would appeal to customers. The aim was to achieve a sophisticated yet inviting design that would stand out on store shelves and attract consumers looking for a luxurious chocolate experience.

Additionally, I conceptualized and executed both the photographic and video campaigns to match LOVO's identity, highlighting the premium and indulgent qualities of the product through high-end visuals. These campaigns were designed to emphasize the product’s quality and appeal to chocolate lovers.

This project provided the opportunity to delve into both the creative and strategic aspects of branding. I worked to ensure that the packaging, photography, and marketing efforts aligned with LOVO Chocolate’s core values, effectively communicating its premium position in the market.